Our why.

The art of creation and community is at the core of Strobia, a 501c3 established to keep the legacy and magic of creating alive. Throughout history the creators, artists and innovators are the ones who are celebrated, studied and remembered, not the critics. Everyone is born with a spark. Children dance before they walk, they draw before they write. Often, over time, we deprioritize letting the light within us shine. Let’s create more. Let’s spark more love and light.

Join Our Mission. Share Your Story.

Art is how we interpret the world around us and what we inevitably leave behind. To put it simply, art is life encapsulated. How do you create and contribute to the Armenian story? What is your SPARK? Strobia is actively seeking creators and we want to hear your story.

Share your story.

Sights, Sounds, Stories

April 30, 2023 @ Vertigo

Strobia Foundation Launch Event

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Why we are doing this: ​

Strobia Foundation, a 501c3 was established to help Armenian artists and creatives globally reach their full potential. Creativity plays an integral role in the human experience. Children dance before they walk, sing before they speak, and draw before they write. Everyone is born with a spark. Often, over time, we deprioritize letting the light within us shine. Let’s create more. Let’s spark more love and light.

Whatever you create, Strobia Foundation is here to empower artists globally to help reach their full potential.

Our Team

Christine Soussa

Christine Soussa is the founder of Strobia Foundation. As a Global Client Director and leader at Equinix, Christine Soussa consistently delivers exceptional value through a customer-for-life approach focused on cultivating long term relationships.

Meleeneh DerHartunian​

Meleeneh DerHartunian is a well-established leader in Regulatory Affairs at Roche-Genentech based in South San Francisco. With close to 15 years of experience in industry, she leads global, cross-functional teams.

Narine Galstian​

As CMO of SADA, Narine oversees global branding and marketing initiatives including corporate communications and public relations, channel and strategic alliances, conferences and events, solutions marketing and demand generation.

Nona Melkonian​

Nona Melkonian is a local entertainment and lifestyle On-Camera Host/ Reporter. Originally from San Francisco, she moved to Los Angeles with her young children to pursue her dream of telling the stories of fascinating people in the entertainment industry.

Tsovo Massena

Tsovo Massena, MBA, is as a Commercial Real Estate Investment Advisor at Oxbridge International. Beyond her career, Tsovo Massena is devoted to philanthropy, embodying her belief in giving back to the community. This commitment is guiding her efforts to foster a positive change, a value she is passionate about passing on to her son. 

“At the heart of Strobia Foundation is community and connection”

Strobia Foundation Donation

Thank you for your generous donation to Strobia Foundation. We are dedicated to supporting artistic endeavors, aiming to keep the legacy and magic of creation alive. Your contribution will help us uplift artists, creatives, advocates, innovators and community leaders globally to help them reach their full potential.

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In honor or in memory of:

Christine Soussa - Founder

As a Global Client Director, Christine Soussa consistently delivers exceptional value through a customer-for-life approach focused on cultivating long term relationships. With over 25+ years’ experience in sales, strategy, alliance and business development, and leadership, she uses her passion for working alongside people and enthusiasm for technology to deliver significant impact to her customers, community, teams, and organizations.

As a leader at Equinix, the world’s leading digital infrastructure company, she helps enterprises define and execute their digital, business, and cloud strategies. Her standards for excellence paired with her curious entrepreneurial nature and “unlimited mindset” results in meaningful business outcomes. She enjoys deconstructing and unraveling complexity to discover a valuable path forward, especially in our ever-evolving world.

Meleeneh DerHartunian

Meleeneh DerHartunian is a well-established leader in Regulatory Affairs at Roche-Genentech based in South San Francisco. With close to 15 years of experience in industry, she leads global, cross-functional teams. Meleeneh provides regulatory, scientific, and documentation expertise on clinical trial management and clinical and safety data interpretation. Her expertise includes pharmaceutical products and medical devices products, specifically in oncology, ophthalmology, and immunology. She strives to impact patients’ lives and provide options for safe and effective treatment that improve their disease state and quality of life overall.

Meleeneh has a PhD in Genetics and Molecular and Cellular Biology from the University of Southern California, a U.S. Regulatory Affairs Certification (RAC), and a Regulatory Affairs Certificate in Clinical Trial Design and Management from the International Center of Regulatory Science at USC. She has a BS from UCLA where she majored in Microbiology, Immunology, and Molecular Genetics with a minor in Spanish.

Meleeneh is a mom of 3 boys and embodies a commitment to fostering impactful, thoughtful, and thriving global citizens, in line with the mission of Strobia.

Narine Galstian

As CMO of SADA, Narine oversees global branding and marketing initiatives including corporate communications and public relations, channel and strategic alliances, conferences and events, solutions marketing and demand generation.

With 20+ years of marketing experience, Narine has led impactful marketing and business development teams, steering strategic business objectives and execution of results-oriented marketing programs.

Prior to SADA Systems, she served on executive teams and led marketing programs for various B2B and B2C technology and SaaS companies and tech startups.

Narine received an MBA with focus on International Business from Woodbury University, and holds a Bachelor in Business Administration degree in Marketing Management from California State University, Los Angeles. Narine is a Chief and CMO Club Member, and an #IamRemarkable facilitator.

Nona Melkonian

Nona Melkonian is a local entertainment and lifestyle On-Camera Host/ Reporter. Originally from San Francisco, she moved to Los Angeles with her young children to pursue her dream of covering Hollywood events and telling the stories of fascinating people in the entertainment industry.

Little did she know that she would grow to have a fascinating story of her own. Amidst a global pandemic and a war back in her home country, Nona threw her heart into purpose when her personal life took a turn. Soon after her divorce and the birth of her third child, she began using her online platform and journalism background to raise awareness about the war in Artsakh and raise funds for worthy and dire causes.

As an independent journalist, she was able to bring a voice to the voiceless and helped heal herself in the process. Today, she remains active in the Armenian community and hosts various local events and fundraisers, in addition to Hollywood red carpets, and venturing out with her three kids.

Tsovo Massena

  Tsovo Massena, MBA, is a distinguished former marketing executive with over 7 years in the industry and a proven track record working with Fortune 500 companies. Currently, she serves as a Commercial Real Estate Investment Advisor at Oxbridge International, backed by an impressive educational portfolio that includes a BA and an MS in Economics, an MBA, and an MS in Marketing.

  In her advisory capacity, Massena applies her broad background to offer strategic guidance across the entire real estate investment spectrum. She adopts a client-centered approach, tailoring strategies to meet individual investment goals. Her skill and advisory covers transaction coordination, valuation analysis, market trend evaluation, scenario-based risk assessment, and working and assisting questions/negations with city and county officials for skillfully navigating the complexities of the market and leading specialized teams tailored to each investment scenario.

  The core of Massena’s work is her unwavering commitment to providing unbiased advice, reflecting a deep-seated dedication to her client’s best interests. While her skills and dedication play a crucial role in facilitating successful investments, it is her genuine care for her client’s needs and her commitment to ethical practices that truly define her professional ethos.

  Beyond her career, Tsovo Massena is devoted to philanthropy, embodying her belief in giving back to the community. This commitment is integral to her life, guiding her efforts to foster a legacy of service and positive change, a value she is passionate about passing on to her son.